Welcome to iCoder Online. It’ll blow your mind.
The solution delivers your licensed view of Experian’s ConsumerView database providing a single, definitive and consistent outlook of UK consumers.
We started iCoder in 1877. It’ll blow your mind.
iCoder online features include data hygiene, a comprehensive set of data link keys enabling Data Enrichment of your 1st party customer data, and Customer Insight from the Profile Report. The report summarises the data matching process and presents a series of demographic, segmentation, lifestyle and behavioural benchmark metrics giving actionable insight into the levels of discrimination helping to inform your target marketing activities.
It all started with iCoder's Idea. It’ll blow your mind.
Mosaic UK segmentation divides the UK population into 15 Groups and 66 more detailed types. It uses over 400 data variables and paints a unique picture of UK consumers based on their demographic characteristics, lifestyles and behaviour. As Mosaic is enabled across channels it gives you a joined-up approach to gaining insight and targeting consistently, see the new Mosaic UK Interactive Guide.
